A retail shelf display stocked with Special Reserve Coffee bags and brewing gear
WHOLESALE & PRIVATE LABEL

YOUR SHELF. YOUR BRAND.
OUR ROAST.

Stock Special Reserve Coffee in your store, or build your own private-label coffee roasted by us. One roastery, two ways to work together.

START THE CONVERSATION
Special Reserve Coffee bags displayed on a retail store shelf
WHOLESALE

CARRY OUR COFFEE IN YOUR RETAIL STORE

Already have shelf space and want a coffee your customers will genuinely love? Stock Special Reserve Coffee as-is, no label design needed, just great coffee ready to sell under a name people already trust.

Close-up of custom coffee bags on a retail shelf
PRIVATE LABEL

BUILD YOUR OWN PRIVATE LABEL

Want your own name on the bag? We’ll build a custom-labeled coffee around your brand, roasted to your taste, so your business has something no one else can offer.

HOW IT WORKS

SIMPLE, FLEXIBLE, BUILT AROUND YOU

1

Reach Out

Tell us what you're looking for, whether that's stocking our coffee as-is or building something under your own name.

2

We Figure Out The Details

Pricing, order size, and timeline are all worked out based on your business, not a rigid one-size-fits-all package.

3

We Roast & Fulfill

Every bag is roasted fresh in Elm Grove, LA, and shipped to you ready to sell.

4

You Grow With It

Reorder as needed, whether that's restocking your shelf or keeping your own label in steady supply.

WHAT YOUR LABEL COULD LOOK LIKE

A FEW CONCEPT EXAMPLES

Illustrative concepts to show what’s possible — real client labels coming soon.

Riverside Roasters concept private-label coffee bag

Riverside Roasters

A boutique café's signature house blend, custom-labeled and roasted to their exact profile.

Summit Office Roast concept private-label coffee bag

Summit Office Roast

A corporate break-room favorite, branded for a company that wanted something better than the office pot.

Magnolia General Store concept private-label coffee bag

Magnolia General Store

A rustic general store's own label, giving shoppers a reason to come back for more than just groceries.

QUICK ANSWERS

GOOD TO KNOW

What's the minimum order size?

It depends on the arrangement, we work through order size and pricing individually with every business rather than forcing a one-size-fits-all minimum. Reach out and we'll figure out what makes sense for you.

How is pricing structured?

Pricing is worked out case-by-case based on volume, whether it's wholesale or private label, and your specific goals. There's no fixed public price list, we'd rather have the real conversation.

Do I need my own label design for private label?

Not necessarily, we can help design a label around your brand, or work from your own design if you already have one.

How long does it take to get started?

It varies based on whether you're going wholesale (fast, since it's our existing product) or private label (a bit more lead time for design and approval), but we move as quickly as the details allow.

How fresh is the coffee?

Every bag, wholesale or private label, is roasted fresh by Special Reserve Coffee in Elm Grove, LA, and shipped shortly after roasting.

LET’S TALK

START THE CONVERSATION

Tell us a bit about your business, whether you want to carry our coffee or build your own label, and we’ll be in touch.

Prefer email? Reach us directly at sales@specialreservecoffee.com